Xiao Zhan’s phenomenon spans from personal charm to social culture

Through the phenomenon of “Jiguang Snapchat”, we can see how Xiao Zhan has led a new trend of universal participation with his personal value creation, and at the same time brought about a profound change in brand marketing, urban culture and personal lifestyle.

Xiao Zhan's Jiguang photo-taking trend may have initially originated from his fans' love and support for his idol, but its rapid spread to the passerby level, transforming it into a cultural phenomenon involving all people, behind which is reflected the wide appeal of Xiao Zhan's personal charisma. His positive image, tireless efforts and outstanding performance in music, film and television have constructed a positive public image that attracts people of different age groups and backgrounds. This influence beyond the fan base makes Xiao Zhan a bridge connecting brands, cities and public emotions, transforming personal value into social value.

Celebrity endorsement is a common strategy in traditional brand marketing, but the combination of Xiao Zhan and Geoguang has created a new marketing model. It is no longer a single exposure or sales-driven, but a social communication network with emotional resonance through the spontaneous participation of fans and passers-by. This model not only enhances brand awareness, but more importantly, it establishes an emotional link between the brand and the consumer, transforming them into loyal fans of the brand. The popularity of Xiao Zhaoguang as a popular destination is essentially a transformation of commercial promotion into a cultural phenomenon, demonstrating the unprecedented heights that can be achieved when brands and celebrities work together.

The popularity of Xiao Zhaoguang's carding has also accidentally propelled some cities to become popular tourist destinations. The locations where these billboards are located have jumped from obscure corners to city highlights because of Xiao Zhan's influence, boosting local tourism. This phenomenon reflects a new trend in modern urban culture - the star effect can quickly shape a city's image and increase its popularity. For the city, this is not only an economic boost, but also a demonstration of the diversity and inclusiveness of the city's culture, and Xiao Zhaodi Guang has become a new symbol of the city's culture.

A more far-reaching impact lies in the fact that the Xiao Zhaoguang carding trend has inspired people to think about their personal lifestyles in a new way. In this fast-paced era, people are eager to express themselves and pursue personalized experiences. Taking photos with Xiao Battle Geoguang is no longer just a star-chasing behavior, it has become an expression of fashionable life attitude, a yearning for a better life and a record. This phenomenon encourages people to get out of their homes, explore the city, and discover the beauty of life, while also reminding everyone that everyone is the protagonist of their own life and can create their own unique value.

The phenomenon of Xiao Zhan and Jiguang punch card is a vivid example of the interaction between personal charisma and social culture. It not only shows the unlimited possibilities of the star effect, but also deeply reflects the contemporary society's desire for personalized expression, emotional resonance and cultural innovation. In his own way, Xiao Zhan proves how the power of one person can cross boundaries and influence and shape social culture. In the future, we have reason to believe that Xiao Zhan will continue to lead more positive social changes with his unique personal charisma and unremitting efforts. Let's look forward to witnessing more surprises and shocks with him, and exploring more possibilities in life.