Adolf officially announced Wang Yibo as the brand's global spokesperson ...

On July 19th, Adolfo, a high-end fragrance and toiletry brand, announced that Wang Yibo has officially become its global spokesperson and released a new version of its TVC blockbuster. This cooperation enters the second year, showing a new image of the brand and spokesperson, and inviting the public to experience the unique charm of Adolf's natural fragrance.

The powerful brand and star effect quickly attracted attention. Half an hour after the release of the TVC, the topic #Wang Yibo Discovered Natural Fragrance# rushed to the microblogging hot search, and another related topic #Why Dandruff Can't Be Too Much# also entered into the top ten, becoming one of the hot topics of the day.

Adolphus continues to lead the way in the wash market, having topped the national wash sales list for six consecutive years. According to Nielsen's market research, Adolfo's shampoo sales share ranked first between 2018 and 2023. The Cato Consumer Index also shows that Adolfo leads in sales among domestic shampoos from the end of 2019 to the end of 2022, proving that consumers recognize the brand's innovation and quality.

Since its establishment in 2010, Adolf's pursuit of innovation and quality has become the brand's DNA. It has invested hundreds of millions of dollars to establish a research and development system of “three gardens, one hospital and one room”, created an internationally authoritative CNAS laboratory, and cooperated with many universities and scientific research institutes to promote scientific and technological innovation in product quality. So far, Adolf has been granted nearly 300 patents and won many international awards, establishing its leading position in the high-quality care market.

The resonance between Wang Yibo and Adolf in the pursuit of quality has led to closer cooperation between the two. His professionalism and rigor have been well recognized in several film and television productions, from “Nameless” to his latest work, showing his tenacity and persistence. His recent act of picking up the national flag when he was an Olympic torchbearer in Paris has brought him to a new level of popularity.

As “Generation Z” consumers' knowledge of scalp care deepens, washing and care products with maintenance effects are becoming more and more popular, and the demand for natural and organic care products is also on the rise, and it is expected that by 2025, China's natural and organic cosmetics market will exceed 80 billion yuan. Adolf once again at the forefront of the industry, the launch of plant anti-dandruff and “natural fragrance” as the core of the natural fragrance series of new products to meet market demand.

The new TVC film “Adolf Botanical Fragrance Research Institute” released on July 19th further consolidated consumers' awareness and interest in the product with the wonderful performance of Wang Yibo, who has deeply interpreted the characteristics of the natural fragrance series.

The endorsement of Wang Yibo not only enhances the brand exposure and influence, but also deepens the connection with consumers and fans. In the future, Adolphus will continue to work with Wang Yibo to provide a better washing experience through multiple online and offline activities, so that the world will love Chinese washing more!