Yang Zi is also gone, the ancient puppet traffic big factory has no star...

If, in a courtroom drama, the heroine is a virtual person. Would you feel that a serious court battle has turned into a weirdly drawn immodest crossing? Perhaps, soon, this mix will become a new norm in film and television dramas. The company's main focus is on the development of a new generation of costume dramas. The "Palace Locked Heart", "Ancient Sword and Tan", "Notes from the Tomb", "Qing Yun Zhi", "Sparrow", "Glory of the Tang Dynasty", "Liuli" and a series of other hit dramas, are its achievements. However, this war record has begun to yellow and may be more than topped by virtual idols. 2022 At the end of June, Huanrui Century held its 2021 annual online results presentation. The company's 2021 annual report showed that the company's 2021 film and television drama and derivatives revenue of 268 million yuan, although compared to the growth in 2020, but compared to 1.473 billion yuan in 2017, a decline of nearly five times. At the results meeting, Huanrui Century said, combined with its own advantages in talent agency and content production, digital artists have been in the development and promotion. In November 2021, Yang Zi officially announced that her contract with Huanrui Century had expired and would not be renewed, so the company's last "top flow" star had also left. In other words, Yang Yang, Yang Mi, Li Yifeng, Yang Zi and other "flow" artists left one after another, a number of film and television drama backlog, but also exposed to financial fraud and other problems, Huanrui Century thought of a very interesting way to crack: no one I will make people. Replace the flow of stars with virtual idols to become the main character of the ancient puppet film and television drama? This will be in the shooting idol drama, or put cartoon? Such a transformation, can it really be? In this regard, "Times" reporter Xu Meijuan and Shule had some exchanges, the poor thought: no one ancient puppet fans happy to watch cartoons, even if he is at the same time secondary yuan powder, but people are for "real" and come. But at the same time, the domestic entertainment, radio and television fields have acted. Huanrui Century is just a cross-border attempt, and in fact has been behind the friendly business for many years. In other film and television companies, Internet technology platforms, especially pan-entertainment to the company are entering the digital artists (also called virtual idols, the existence of artificially manufactured content virtual idols and AI kernel-driven virtual digital people two categories), but all a little strength of the company need to follow the wind. One to account for the sub layout to avoid lagging behind. Second to explore new possibilities. Third, to show their determination to shine their muscles and avoid being underestimated. Undeniably, the market for virtual idols is actually very large, but see how to match, lest four unlike. The virtual idols in digital artists, such as Japan's Hatsune Miku, China's Luo Tianyi, have long been commercialized and developed a market, Huanrui Century's direction will largely choose such, rather than its inept and huge investment in AI to virtual digital people, whether to improve performance is difficult to judge. After all, the virtual idol trend has had a rise and fall in the country, the last round and no real sense out of the circle of digital artists. It is difficult to say whether this re-rising tide will have out-of-the-loop idols and whether they can bring a different flavor. At present, the domestic virtual idol boom re-emerged, but the fact is that it is still the primary stage, essentially all in the effort to break the circle stage. That is, from the love of secondary fans, towards the general public acceptance. Previously Luo Tianyi landing CCTV Spring Festival Gala did not spark too much attention, the end of last year's Teresa Teng, this year's virtual image of Valley Ailing is only a momentary hot spot, the real break circle has not been reached. At the same time, virtual idols compared to real stars are also the advantages and disadvantages. Virtual idol advantage is not old, not previously so-called persona will not collapse. The disadvantage is the content creation, still need content creators from lyrics, composing to motion capture on the synergy, with. At the same time and real stars need to be driven by explosive works (film and television songs) to become popular, but also need a lot of technical support and continuous technical upgrades, the cost is not expensive.