"Let It Go" is coming with great energy, Wang Yibo personally interprets...

In today's new consumer era, brand marketing is undergoing a transformation from traditional advertising to content marketing. Lin's Wood launched the brand commercial “Let Go” on Tmall Super Brand Day, showing a new way of brand storytelling.

Let it Go” is not only an advertisement film, but also a powerful warm-up. It skillfully combines spokesperson Wang Yibo's personal charisma, new product highlights, and previews of the upcoming big event through an engaging storyline with the launch as the backdrop. Through the intense advancement of the plot and the gradual unlocking of key information, it successfully planted a desire for the product and curiosity about the brand in consumers' minds.

The fourth part of the “Let it Go” TVC, released by Wang Yibo on his personal microblog, further transferred the endorser's traffic to the brand's traffic pool, boosting the brand's heat and deepening the public's awareness of the event. In the video, Lin's Wood flexibly captures Wang Yibo's creativity for home products, showing the innovative process of the product from concept to actual molding, and presenting a more three-dimensional and profound brand story for consumers.

This dramatized content marketing approach is more capable of building brand awareness in the audience's mind and attracting public attention than traditional advertisements. The broadcast volume of “Let it Go” advertisement quickly exceeded 49.07 million, which fully demonstrated the joint effect of Wang Yibo and Lin's Wood, diverted traffic for the Tmall Super Brand Day activity, accumulated a large number of potential consumers, and realized the dual goals of brand exposure and market transformation.