Xiao Zhan and Li Ning renew their contract for the fifth year

Xiao Zhan and Li Ning ushered in the fifth year of cooperation, becoming the brand's first and only global spokesperson and opening a new chapter together! Since the cooperation in 2021, Xiao Zhan has strictly selected the quality and high renewal rate, and his endorsement scope covers the light of national products and international high luxury, with unquestionable commercial value. Li Ning 2025 officially upgraded it to a global spokesman, the financial report shows that its endorsement significantly expanded the consumer group, especially in the young group to enhance the brand penetration rate.

In the first half of 2024, Xiao Zhaobao's endorsement activities led to significant growth in sales and brand attention, and the launch of Xiao Zhaobao's same product line has triggered a rush to buy. The partnership not only allowed Li Ning to quickly capture the market, but also allowed Xiao to consolidate his status as a national spokesperson. The renewal of the contract once again proved its top commercial value, Xiao's tough face and muscle lines more in line with the concept of sports and health, from the teenager to the mature sense of power to the transformation of the stunning crowd.