Xiao Zhan's business takes off and creates miracles

This Spring Festival, the animated movie “The Legend of the Eagle Shooting Heroes” opened up the territory with strong vitality, hitting the box office champion in the history of martial arts films, and was also a big success overseas, breaking the curse of singing odds and making a big profit. Despite the malicious clamor and storm of public opinion, the quality of the movie and the enthusiasm of the audience were unaffected. The movie had two extended releases, with significant long-tail effects and an enthusiastic market response.

Meanwhile, Xiao Zhan's business progress is remarkable. Li Ning has not only renewed his contract, upgrading his endorsement from a trendy product to a global spokesperson for the brand, but also made Xiao Zhan's personal charisma the centerpiece of the brand's publicity in a new advertisement. In the advertisement, Xiao Zhan, dressed in black Li Ning sportswear, sweats and works out, showing a strong body and handsome appearance, fully interpreting the brand spirit, but also let the influence of personal IP to enhance again, the business gold constantly refreshing the ceiling. Xiao Zhan has proved time and again with his strength that miracle is his exclusive word.